Email campaigns have been around for years, but it's only comparatively recently that care homes have been catching on to the trend; targeting families of older people and professionals who commission services for those requiring care.
Once you've got a list of contacts, an e-shot is a cheap way to get your message in front of a lot of people, and therefore is a great method for building awareness of your home.
Design first e-mailer and convert to HTML ready for efficient mailing: £300
Subsequent adapts/updates, based on same design: £100
Cost per mailing (assumes list of contacts supplied):
up to 500 contacts: £60
501 – 2,500 contacts: £100
2,500 – 5,000 contacts: £140
5,000 – 10,000 contacts: £200
* All guideline prices are exclusive of and subject to VAT (although many printed items are zero-rated for VAT), and are subject to receipt of final brief. Significant changes to the scope of the brief may incur additional charges, although it is our policy to always highlight any such charges before undertaking such work, so that our customers never receive any unexpected surprises when it comes to billing.
Prices do not include photography costs or the purchase of any royalty-free images which may be required.
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