Whilst we're strong believers in the power of online marketing, it has to be said that printed advertising still works – especially for services such as residential care which are targeted at a locally-based, older audience.
We've recently run – and continue to run – some extremely successful campaigns for clients, which have resulted directly in excellently attended open days and, more importantly, an improved occupancy rate in their homes.
The first advert is likely to require the most work, as we establish a design ‘look' and message formula that gets across your key points as powerfully as possible. After that, it gets easier, because it's simply a matter of tweaking an approved format as required and resupplying artwork to the publication. And we're happy to organise booking the space on your behalf too – often achieving significant savings on media costs!
Guideline Prices*
Design, copywriting / editing of first advert (assume approx A5 size or similar), through to supply of print-ready artwork to media: £200
Adapt cost for each subsequent advert, based on similar design: £50
* All guideline prices are exclusive of and subject to VAT (although many printed items are zero-rated for VAT), and are subject to receipt of final brief. Significant changes to the scope of the brief may incur additional charges, although it is our policy to always highlight any such charges before undertaking such work, so that our customers never receive any unexpected surprises when it comes to billing.
Prices do not include photography costs or the purchase of any royalty-free images which may be required.